Disney+ Claw Machine Mailer

Disney+ partnered with Saylor to create a one-of-a-kind influencer mailer. The goal was to build excitement around their new shows and movies and to promote a discounted subscription offer. Saylor designed a custom Disney+ mini claw machine, making the unboxing experience interactive and filled with Disney magic. I had the exciting opportunity to design the collectible merchandise, including keychains, stickers, and more.

With 150+ claw machines sent out, the campaign sparked enthusiasm across social media. Influencers and fans shared their excitement online as they tested their skills to grab their favorite items.

Creators collectively made over 262 pieces of organic content that generated 1.28M engagements, 41M impressions/views and 221M reach. Over 85% of posts were in-feed, a 45% YoY increasefrom traditional PR mailers.

Additionally, Inside Out 2 drove 30.5 million views globally on Disney+, based on five days of streaming, making it the No. 1 film premiere on Disney+ in 2024 and the No. 1 theatrical film premiere on Disney+ since Walt Disney Animation Studios’ Encanto (2021).

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In-House and On Trend

I directed an internal shoot at Saylor to showcase our latest company merchandise. The goal was to establish Saylor as your ultimate one-stop-shop creative agency, featuring a team that’s innovative, chronically online, and always trendy.

I was involved in every step of the process, from pitching the concept to senior producers to editing the final content. I wanted to highlight Saylor's ability to handle everything in-house by embracing a behind-the-scenes theme. The final visuals intentionally feature lighting rigs, cables, and backdrops to emphasize the production process itself.

What makes this project even more special is that all proceeds will go to the Last Prisoner Project, a nonprofit that supports people affected by the unfair criminalization of cannabis.

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