Evolving the Look, Keeping the Confidence

With decades of heritage in shaping swimwear, Miraclesuit has built a loyal customer base around confidence and innovation.

I led a digital brand refresh across Miraclesuit and its three sister brands, miracle by Miraclesuit, Magicsuit, and Body by Miraclesuit. I introduced a fresh color palette and new typeface to give the brands more personality. The goal was to make the visual system feel more engaging while keeping the polished look customers already knew and trusted.